The Cove
SCOPe
Brand Identity
Packaging Design
Retail Experience Design
Homeware Development
The Cove sought a cohesive lifestyle brand identity that merges the tranquility of coastal living with artisanal quality. The goal was to unify high-end bath and body products and bespoke homeware under a single, sophisticated aesthetic.
The core solution is a design built on Rustic Minimalism, defined by a warm, earth-toned palette, tactile textures, and a clean, sophisticated logo system. This aesthetic establishes the brand as luxurious and comforting, ensuring seamless application across diverse products and the physical retail space.
This unified design system was applied across two distinct categories. The Bath & Body line uses protective amber glass bottles with minimalist white labels, highlighting product purity. The Homeware line features subtle, speckled ceramic and a delicate, stylized wave icon, reinforcing the artisanal, natural quality of the brand.
The accompanying retail experience translates the feeling of serene luxury into an immersive destination. The flagship store uses exposed brick, rich dark wood paneling, and warm lighting to create a cozy, curated retreat. This environment successfully positions both the functional bath products and the decorative homeware as essential objects of comfort and style.
