MALVA Beauty, an emerging luxury skincare brand, needed to create a sophisticated brand identity and cohesive retail experience that would position them as a premium player in the competitive beauty market. With their innovative "GLOW DEEPER" product line launching in May, MALVA required a complete brand ecosystem that would resonate with discerning consumers seeking high-quality skincare solutions.

We developed a minimalist yet luxurious brand identity that would elevate their products and create a memorable customer experience. The focus was on creating a harmonious balance between contemporary elegance and approachable luxury that would appeal to their target demographic.

THE SOLUTION
The new brand identity centered on sophisticated simplicity with warm, inviting elements. Key deliverables included:

• A refined, timeless logotype using a classic serif font that communicates luxury and heritage

• A warm, neutral color palette emphasizing gold tones that complement the product formulations

• Elegant retail environment design featuring high-contrast elements and premium materials

• Custom packaging design that highlights product quality and brand values

• Digital assets optimized for web and social media engagement

• Comprehensive brand guidelines ensuring consistency across all touchpoints

• Promotional campaign materials for the May product launch

• Architectural specifications for flagship and partner retail locations