Forme Interior Studio

Forme is a London-based interior studio known for its calming, function-first approach to residential and small commercial spaces. We partnered with Forme to bring clarity and cohesion to their brand presence—translating their understated design philosophy into a visual identity system, custom stationery suite, and an editorial-style website.

THE APPROACH

Our goal was to reflect Forme’s quiet confidence through a visual language that feels natural, intuitive, and elevated. Inspired by the studio’s emphasis on timeless materials and space to breathe, we built a soft yet structured identity that could evolve with the brand.

• Brand Identity
  We created a clean, typographic logomark paired with a restrained colour palette of soft neutrals and earthy accents. The system is supported by elegant serif and modern sans-serif type pairings, designed to mirror Forme’s mix of classic and contemporary references.

• Stationery Design
  The tactile side of the brand comes to life through uncoated papers, blind debossed finishes, and minimal layout structures that allow content to breathe. From business cards to thank-you notes, every detail was crafted to feel thoughtful and refined.

• Website Design
  The digital experience was designed to mirror the in-person feel of the brand: clear, calm, and considered. We implemented a modular layout with generous spacing, editorial typography, and full-bleed project imagery. The site is intuitive to navigate, giving potential clients a seamless entry point into Forme’s world.

IMPACT

Forme launched with a cohesive, elevated brand presence that speaks directly to their ideal client: design-conscious individuals who value quality, calm, and intention in their spaces. The brand now communicates its ethos not just through interiors—but through every touchpoint.

SERVICES

BRAND IDENTITY
CREATIVE DIRECTION
STATIONERY DESIGN
WEB DESIGN
VISUAL STRATEGY
ART DIRECTION
PRINT COLLATERAL
CONTENT CREATION

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