LUMEN

LUMEN is a modern wellness brand crafting neuroscents — scientifically formulated candles designed to influence mood and enhance mental clarity. The brand needed a full visual and digital system that could communicate the relationship between scent, science, and serenity. From unboxing to online shopping, every touchpoint had to feel intentional, calming, and elevated.

THE APPROACH

We built a tactile yet minimal design direction — pairing refined serif typography with soft gradients, neutrals, and scent-specific colour accents. The goal was to evoke calm and credibility, while making space for storytelling across packaging, digital content, and product education.

THE SOLUTION

• Brand Identity: A custom logotype and type system that balances clinical clarity with softness

• Product Packaging: Label systems, box design, and insert cards with scent benefit breakdowns

• Shopify Website: Custom layout with a guided shopping flow, interactive scent filtering, and editorial-style product pages

• Social Media Graphics: Cohesive post templates, launch visuals, and story assets for Instagram

• Digital Assets: Email headers, banner graphics, and scent-specific content blocks

IMPACT

LUMEN’s new design system allowed the brand to launch with a cohesive identity across all platforms — from physical packaging to digital storefronts. The Shopify site supports a seamless user journey, while the brand visuals and educational content built trust and interest pre-launch. LUMEN now stands confidently at the intersection of science-backed wellness and slow living.

SERVICES

BRAND IDENTITY
CREATIVE DIRECTION
PRODUCT PACKAGING
RETAIL EXPERIENCE
VISUAL CONTENT & ART DIRECTION

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