I’m Marcelle, a London-based brand & content lead specialising in end-to-end brand and digital presence aligning identity, content, and platforms so brands show up consistently and perform commercially.
WHAT I DO
I help brands build cohesive, scalable brand systems that hold together across every touchpoint.
Over the past decade, I’ve worked across brand identity, content, and digital platforms — partnering with both global brands and growing teams to bring clarity and consistency to how they show up.
My work typically spans:
brand foundations and visual identity
websites, ecommerce, and digital platforms
content and campaign production
ongoing brand and digital presence support
I’ve delivered this work for brands including Gucci Beauty, Estée Lauder, Harrods, Universal Music Group, Marks & Spencer, and John Lewis, among others across both project-based engagements and longer-term partnerships.
Whether it’s a defined project or ongoing support, my role is always the same: to align strategy and execution so everything feels intentional, connected, and built to scale.
"I'm passionate about capturing authentic moments and creating visual stories that resonate. Whether I'm working directly with brands or joining creative teams, my goal is always the same: to bring fresh perspective and create meaningful connections through thoughtful creative direction."
- Marcelle Adrianna, Creative Director
The Studio
What began as a passion for fashion photography has evolved into a multifaceted creative practice. built on over a decade of experience working across brand identity, content, and digital platforms.
After starting out in photography and creative direction, it became clear that most brands didn’t lack creativity they lacked ownership. Assets were being produced, but no one was responsible for how everything connected.
MA STUDIO was created to fill that gap.
Today, I work with brands and in-house teams to lead brand foundations, content production, campaigns, and digital presence bringing structure, clarity, and consistency to how brands show up across every touchpoint.Today, M.A Studio collaborates with global brands, agencies, and publications, while Marcelle brings her expertise to select in-house creative teams and independent projects.
The studio's approach combines technical expertise with creative innovation, whether working through the lens of a camera or the pixels of design. This versatility has attracted collaborations with both emerging designers and established fashion houses.
HOW WE WORK
MA STUDIO is intentionally flexible.
Depending on what a brand needs, I work in different ways:
Founder-led projects, where I lead strategy and execution end-to-end
In-house support, embedding within teams as a brand or content lead
Studio support, where my wider team is brought in for production, delivery, or scale
In every setup, I remain the central point of direction and accountability ensuring work stays cohesive, aligned, and properly led.
This model gives brands senior oversight with the agility to scale up or down, without the friction of traditional agencies.
why we’re different.
MA STUDIO is intentionally micro in structure, but not in output.
It’s built for brands that want a smarter, leaner way of working without layers, hand-offs, or unnecessary agency process. Every project is led directly, with senior oversight and clear accountability from start to finish.
You get focus, flexibility, and work that actually holds together.
how we do it.
I work founder-led and hands-on.
Depending on what a brand needs, I work independently, embed in-house, or lead a small team of trusted collaborators. In every setup, I remain the central point of direction ensuring strategy and execution stay aligned.
No noise. No confusion. Just clear delivery.
what it’s like to work together.
Strong work doesn’t need chaos to feel creative.
Projects are calm, collaborative, and well structured with clear communication and mutual trust throughout. When the process is steady, the work moves faster and the outcomes are stronger.
The aim is always the same: focused energy, thoughtful execution, and work everyone feels good standing behind.
Our Services
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brand identity
websites & ecommerce
brand decks
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campaign content
ecommerce imagery
social-first & UGC content
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creative direction
in-house / fractional support
production & post-production
CLIENTS I WORK WITH
BEAUTY & COSMETICS
Boots • Estée Lauder • Skyn Iceland • Real Techniques • The Body Shop • Ardell Beauty • Rush Hair and Beauty • Batiste Hair • Swarovski
MEDIA & ENTERTAINMENT
Instagram • Facebook • Sky • Fremantle Media • Saatchi Gallery • McCann • Publicis Media • BCG Ventures
FASHION & LUXURY
Net A Porter • Matches Fashion • Harrods • Harvey Nichols • Ted Baker • French Connection • Hackett London • Orla Kiely • Fiorelli • Topshop • Urban Outfitters • Sweaty Betty • White Stuff • Kurt Giger • Austen and Blake
AGENCIES & EVENTS
Epilogue Agency • You Agency • Paradise London • Quintessentially Events • Uncommon • Global Brands Group
EDITORIAL CLIENTS INCLUDE
Glamour UK • The Daily Mail • Stylist Magazine • You Magazine • Tatler • Black Beauty Magazine • Factice • Pride Magazine • Your London Wedding • Overdue Magazine • Mode Magazine China • Blanc Magazine • Huff Magazine • Lucy's Magazine • Latest Magazine
RETAIL & DEPARTMENT STORES
Marks and Spencer • John Lewis • Argos • Sainsbury's • WHSmith • New Look • Habitat • Paperchase • Brandalley • White Stuff
SPECIALTY & LIFESTYLE
Skinny Dip • 77Diamonds • The Corner London • Subway • BS&T • Scholastic • Yours Clothing • Haart • Dexters
Let’s work
together
Bold ideas, fresh visuals, and strategic creativity built to attract the people who matter most to you.
Fill out the inquiry form to schedule your discovery call and kick off the process.