YOA Skin

SCOPE 

BRANDING
ART DIRECTION
PACKAGING DESIGN
PRODUCT NAMING
WEBSITE DESIGN
DIGITAL ASSETS

YOA Skin, a premium skincare brand, needed a sophisticated identity and digital presence that would position their innovative glow-enhancing formulations in the luxury beauty market.

THE APPROACH
We developed a refined brand identity and website design using natural tones and minimalist aesthetics that emphasize the brand's connection to light and radiance, with art direction featuring warm, sun-drenched imagery.

THE SOLUTION

• Elegant brand identity with sophisticated typography

• Product naming including "Moonlit Glow Elixir" and technical terminology

• Premium packaging with textured neutral tones

• Responsive website with "Say Hello to Glow" messaging

• E-commerce functionality optimized for tablet and mobile

• Product photography highlighting transparent serum formulations

IMPACT
The comprehensive brand identity and website successfully positioned YOA Skin in the premium skincare category, establishing a distinctive digital presence through minimalist design, intuitive e-commerce, and evocative product naming.