Sine Blanc
CLIENT
Sine Blanc
SCOPE
BRAND STRATEGY
VISUAL IDENTITY LOGO & MONOGRAM DESIGN
DIGITAL DESIGN (Website & Mobile)
PRINT & PACKAGING DESIGN
ART DIRECTION
The objective was to establish Sine Blanc as a premium, minimalist men's fashion brand. The core challenge was to develop a brand identity that immediately communicates sophistication, timeless quality, and a clean, luxury aesthetic. The name, which translates to "without white" or "pure white" (though interpreted as a clean, fundamental luxury), demanded a refined, monochromatic palette and meticulous design execution across all customer touchpoints.
The Execution
The visual identity was built on a foundation of stark contrasts, utilizing a dominant palette of classic black, off-white, and a signature pale gray. This choice reinforces the brand’s focus on essential, high-quality garments.
Key deliverables included:
Logo and Monogram Development: We designed a clean, serif logotype for main branding and a specific, angular monogram based on user direction. The monogram was engineered to be distinctive yet subtle, suitable for embossing on leather goods and embroidery on garments.
Print Assets: Development of a professional suite of stationery, including matte black envelopes and pristine white business cards, maintaining the high-contrast elegance.
Digital Experience: Creation of a high-fidelity e-commerce website mockup and a responsive mobile site. The layout emphasizes large product imagery, clean navigation, and a focus on visual storytelling, aligning with the luxury aesthetic.
Content Art Direction: Mockups were created to show the brand applied to lifestyle photography (e.g., the camping image) and promotional digital assets, ensuring a cohesive and aspirational brand narrative.
Packaging and Retail: Design of product hang tags and premium, minimal packaging boxes to complete the unboxing experience.
Key Design Elements:
Color: Monochromatic (Black, White/Pale Gray).
Typography: Elegant serif typeface for the primary logo and a clean, legible sans-serif for body copy and headings, reinforcing the blend of classic luxury and modern minimalism.
Monogram Application: Used sparingly for a touch of exclusivity, often in a subtle tone-on-tone or embossed application.
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