Veridia

SCOPE

Brand Identity

Website

e-commerce platform

UI/UX design

Social media strategy

marketing collateral

In 2024, Veridia, an innovative smart home technology company, sought a comprehensive brand identity to position itself as a leader in sustainable living, bridging the gap between wellness and technology. The resulting strategy, centered on the concept of "Pure Harmony," informed a complete visual and experiential system.

This includes a leaf-inspired logo, a calming sage green color palette, and minimalist typography that together create a cohesive, nature-derived aesthetic across all touchpoints.

The product design languageevident in the Veridia Mist air purifier, Grow indoor garden, and Aura smart mirror prioritizes approachable forms and premium materials, while the digital experience and social media strategy extend this serene, aspirational brand presence

. Ultimately, the identity successfully differentiates Veridia in the tech market by making sustainable innovation feel both accessible and integral to a modern, mindful lifestyle, establishing a flexible and recognizable system for the brand's future growth.