Petique

CLIENT

ORA NAILS

SCOPE 

Identity refinement
Packaging artwork
Hero product + lifestyle campaign images
Social content assets for launch

Petique needed to pivot its brand from a high-end luxury concept to an approachable, mid-market identity offering reliable quality and thoughtful design for the everyday, modern pet owner.

The core challenge was aligning the brand's sophisticated design ambitions with its mid-market price point. We had to create an identity that felt trustworthy, well-designed, and fun, avoiding the coldness of luxury while rising above budget brands.

We implemented a clean, pastel palette inspired by modern consumer goods:

• Soft Sage & Coral/Peach: For warmth, approachability, and energy.

• Navy Blue: Used as an accent to communicate quality and trust.

• Typography: A clean, rounded sans-serif font provides a modern, friendly voice.

Key Touchpoints

• Logo: A simple Home/Shelter icon paired with a clean wordmark, communicating safety and design.

• Website: Features colorful, dynamic sections and clean photography for a welcoming user experience.

• Packaging: Uses a professional exterior with a delightful, branded paw-print pattern inside the box to enhance the unboxing experience.

Petique now possesses a flexible, cohesive identity that successfully balances style and affordability. It is positioned as the go-to brand for owners seeking dependable products that look great and fit effortlessly into their home and budg