Sweaty Betty

CLIENT

Sweaty Betty

SCOPE 

EMAIL MARKETING
DIGITAL BANNERS
ANIMATED GIFS
PROMOTIONAL POSTERS

Sweaty Betty, a leading activewear brand, needed a fresh approach to their email marketing to improve engagement and conversions. My role was to design a series of promotional and transactional emails while adhering to their existing brand guidelines.

Working within Sweaty Betty’s established brand guidelines, I designed a suite of digital marketing assets to elevate their email campaigns—balancing performance-driven layouts with the brand’s bold, energetic aesthetic. The goal was to create visually compelling emails that maintained strict brand consistency while driving engagement, click-throughs, and conversions.

By merging Sweaty Betty’s athletic sophistication with conversion-focused design, the emails became a powerful tool for driving engagement—and sales—while staying true to the brand’s identity.