Marcelle Adrianna
Authentic UGC & Creative Content
Helping brands tell real stories through engaging, native social media content tailored for TikTok, Instagram, and beyond.
Fashion Photographer | Creative Director | UGC & Content Creator
I'm Marcelle, a London-based content creator with deep roots in the creative industry. My background includes fashion photography, creative direction, and editorial work - I've been published in major publications like Glamour UK, Stylist Magazine, Tatler, and Vogue publications, and have collaborated with brands from Ted Baker, Harrods, Urban Outfitters, and Net-A-Porter to independent luxury labels. I've also worked with Netflix, Gucci Beauty, and Lounge Underwear on various creative projects. This creative foundation shapes how I approach UGC: I create content that's genuinely authentic but never sacrifices the visual storytelling that makes brands memorable
I bridge the gap between high-end commercial work and authentic UGC. With experience shooting for Ted Baker, Harrods, and Net-A-Porter, I create content that's both professional and genuinely relatable.
Why Work With Me:
Creative Background: Professional photography experience brings quality to UGC content
Brand Understanding: Experience working with premium brands like Ted Baker and Harrods
Quality Focus: Combining authentic content with professional production standards
Editorial Experience: Published work in Glamour UK, Stylist Magazine, and Tatler
Collaborative Approach: Professional workflows with quick, reliable turnaround
Client Testimonials
What brands say
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"Working with Marcelle was like having our entire creative team and a UGC creator in one person. The content had the production value of our main campaigns but the authenticity we needed for social."
Sarah Henderson
Creative Director
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"She understood our brand positioning immediately. The UGC felt premium and on-brand while still being relatable - exactly what we struggle to achieve internally."
James Mitchell
Marketing Manager
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"Marcelle's professional photography background showed in every frame. We used her UGC content in our main marketing materials because the quality was indistinguishable from our campaign work."
Rebecca Chen
Founder,
What I Offer
UGC & Influencer Content: Native-style videos and photos that feel real and relatable.
Creative Direction & Production: From concept to shoot, I bring brand stories to life.
Lifestyle & Product Vlogs: Showcasing products in everyday use to build trust and drive sales.
Personal Brand Storytelling: Sharing authentic behind-the-scenes and creator POV content.
Why UGC Matters
85% of consumers say user-generated content influences their purchasing decisions.
Native content outperforms polished ads on platforms like TikTok and Instagram Reels.
I create content that feels personal, builds trust, and drives engagement.
RECENT BRAND COLLABORATIONS
Portfolio Highlights
Organic
Tech & Productivity
Shure x Scarlett – Product Use Demo (Studio Vlog UGC Style)
Notion – Creator POV Productivity Reel (UGC-adjacent
Lounge Underwear Campaign Studio Shoot – Behind-the-Scenes & Equipment Use Vlog
EMI X The Voice Studio Shoot – Behind-the-Scenes & Equipment Use Vlog
Daily Productivity Routine with Notion (UGC Style)
Behind-the-Scenes Explainer Video (Creator POV)
Brand Storytelling Video Creator POV Explainer)
Content Strategy Explainer (Talking Head + BTS)
Brand Building Series– Pinterest & Canva Walkthrough (Educational UGC)
Laura Bond Studio Shoot – Behind-the-Scenes & Equipment Use Vlog
Netflix x Merky Books – Speaking Event Coverage (UGC Style)
Beauty and Wellness
Wash Day Routine Vlog – Moisturizing Steps for Natural Curls (Lifestyle UGC)
Curl Refresh Tutorial – Cellie’s Curls Water Bottle (Talking Head + UGC Demo)
Ted Baker – Soft Glam Look (Lo-fi Beauty Tutorial with Music)
L’Officiel Shoot BTS – Model Hair, Makeup & Studio Setup (UGC Style)
Nighttime Curl Routine – Hair Flair x Cellie’s Curls (Lo-fi UGC)
Fashion
Lifestyle & Food
Fitness and Wellness
Paid and Gifted Ads
How I work
Collaborative, transparent process tailored to your brand voice.
Flexible deliverables designed for your platform needs.
Fast turnaround without sacrificing authenticity.
Featured Brand Campaigns
MA Studio has established strong relationships with prestigious brands across fashion, beauty, and lifestyle sectors.