Our agency partnered with Aurafit, a new activewear brand, to create a distinctive and inclusive identity in the competitive fitness apparel market. We developed a comprehensive branding strategy that included a minimalist logo, a soothing color palette of whites and soft greens, and an intuitive e-commerce website featuring diverse models. The project encompassed everything from brand messaging—highlighted by the tagline "With Stylish and Supportive Activewear"—to product photography that showcased Aurafit's commitment to inclusivity. Our clean, user-friendly design approach extended across all touchpoints, resulting in a cohesive brand experience. The outcome was impressive: Aurafit's launch exceeded sales projections by 20% in the first quarter, with customers responding positively to the brand's inclusive messaging and stylish yet functional product range. This project demonstrates our agency's ability to create holistic brand experiences that not only resonate emotionally with the target audience but also drive tangible business results.

SCOPE

Aurafit Branding Project: Scope of Work

• 1.Brand Strategy

• Visual Identity Development

• Brand Guidelines

• Tone of Voice Development

• Copywriting

• Website Design and Development

• Marketing Collateral Design

• Digital Marketing Strategy

• Advertising

• Launch Campaign

• Analytics and Reporting