Our agency was tasked with elevating Norden, an emerging menswear brand, through strategic design and creative direction. We focused on three key areas: website design, art direction, and campaign conceptualization. For the website, we created a clean, user-friendly interface that showcased Norden's products through a minimalist design, emphasizing large, impactful imagery and intuitive navigation. Our art direction established a sophisticated visual language, incorporating a muted color palette of earthy tones and a distinctive photography style that blends studio and environmental shots, highlighting diversity and modern masculinity. We also conceptualized campaign ideas, including the "Summer 2024 Campaign," which featured a collage-style visual approach showcasing versatile summer wear in aspirational settings. This comprehensive approach to Norden's digital presence and visual storytelling helped position the brand as a contemporary leader in menswear, effectively differentiating it in a competitive market and setting the stage for compelling, cohesive marketing efforts across various channels.

SCOPE

1. Website Design

2. Art Direction

3. Campaign Conceptualization

4. Brand Guidelines

5. Digital Asset Creation

6. Creative Consultation