Lumina Eyewear
CLIENT
Lumina Eyewear
SCOPE
Logo & Brand Mark
In-Store Environmental Design
Packaging System
Campaign Ideation & Art Direction
Brand Guidelines
Lumina Eyewear's comprehensive brand identity has been fully realized, extending from its core philosophy to a complete physical and digital presence.
The brand, built on the principle of "Claritas" (clarity), is expressed through a visual system that bridges technical precision with aesthetic elegance. This begins with a sleek, modern logo and a luminous color palette of optic white, deep obsidian, and sky blue. The identity was brought to life through meticulous in-store designthat creates an immersive, gallery-like retail environment, allowing customers to experience the brand's clarity and sophistication firsthand.
The packaging continues this narrative, using premium materials and a clean, unboxing experience that positions the glasses as a cherished object. Furthermore, a full campaign ideation was developed around the tagline "See the World Anew," focusing on breathtaking visual storytelling that showcases the eyewear in dynamic, light-filled environments.
This cohesive ecosystem encompassing the physical retail space, the tangible product packaging, and the aspirational marketing campaign works in harmony to establish Lumina not just as an eyewear provider, but as a curator of perspective and a definitive premium lifestyle brand.
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