Austen and Blake

CLIENT

Loom and Dwell

SCOPE 

EMAIL MARKETING
DIGITAL BANNERS
ANIMATED GIFS
PROMOTIONAL POSTERS

Austen Blake, a premium jewelry brand specializing in wedding and fine jewelry, needed cohesive digital marketing assets to promote their collections and special events. The brand required visually engaging emails, banners, and promotional materials that would capture their elegant aesthetic while effectively communicating their offerings to their discerning customer base.

THE APPROACH
Working with Austen Blake's guidelines, I created digital marketing assets that would showcase their jewelry collections in a sophisticated, visually appealing manner. The focus was on maintaining brand consistency while developing eye-catching promotional materials that would drive engagement and conversions.

The digital marketing assets centered on a warm, neutral aesthetic that complemented the brand's luxury jewelry pieces. Key deliverables included:

• Email marketing templates promoting special events such as "The 50% event"

• Notification emails for new store openings and exclusive collection launches

• Animated GIFs highlighting key jewelry pieces with subtle, elegant movements

• Digital banners for website and advertising placements

• Educational email content including "Wedding Jewellery 101" guides

• Promotional posters for digital and physical display

• Mobile-optimized notifications with clear calls-to-action

• Seasonal campaign materials with cohesive visual elements

IMPACT
The email marketing campaigns and promotional materials successfully increased customer engagement and drove traffic to both the website and physical store locations. The cohesive visual approach strengthened brand recognition, while the targeted messaging for events and new collections resulted in measurable increases in sales conversions during promotional periods.