I rebranded a local pub giving the pub a fresh new look. As the pub was due for refurbishment. Going in line with the pubs owner and colour palate and current brand I developed a new and fresh look. Starting with the pubs logo I created a new logo using the pubs typography I developed a new monogram to be used for sinage. I wanted to make sure that the new branding represented the history of the pub but giving it a modern but classic look. In keeping with the name of the pub I created illustrations that were created in illustrator to be used as an asset across the marketing material ie drinks menu and business cards as well as any digital components. Working along side the landlord I matched the colour scheme with his decoration ideas and used the blues and the deep greys to create new brand colours with.